Your Situation Services About Schedule a Call

Capital is pouring into home services.
Expertise isn't keeping up.
We close that gap.

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Currently accepting new engagements.

5X
Revenue Growth
$500MM+
Revenue Created
$60MM+
Marketing Investment Managed

YOUR SITUATION

If you're an operator

Your channels aren't performing. ROI is unclear. Agencies give you dashboards, not answers. You need someone who's sat in your chair and knows what actually moves revenue.

If you're a HoldCo or PE firm

You're bleeding cash through fragmented media buying, duplicated vendors, and zero portfolio-wide coordination. You need someone who can stop the waste and capture the synergies you were promised.

Either way…

We've been on both sides—managing the spend as operators and answering to boards as executives. We don't just understand your problem. We've solved it.

SERVING THESE COMPANIES

HOW WE HELP

Fix What's Broken

Eliminate waste. Find what's working. Cut what's not. Get clear answers, not dashboards, and actually improve.

Accelerate Growth

Launch new channels, new markets, execute on faster time-to-revenue. Outmaneuver competitors with better intelligence and smarter tactics.

De-Risk Your Investment

Due diligence. Post-acquisition synergies. The insurance policy your LPs expect.

THE APPROACH

Results, not reports.

You don't care how hard we work; you care how much you improve. We focus on business outcomes that move the needle on revenue, profit, and enterprise value.

Tailored to your reality.

Every engagement is customized to your sector, markets, competitive dynamics, and organizational culture. We don't force-fit methodologies—we solve your specific problems.

Operator credibility.

We've managed the budgets, built the teams, and delivered the growth. We speak your language because we've sat in your chair—making the same tough calls under the same pressures.

EXPERTISE

Full-Spectrum Channel Experience

Search engine marketing (PPC, SEO, AI-powered search). Broadcast (TV, radio—linear and addressable). Streaming (CTV, OTT). Direct mail. Paid social. Print. Hyperlocal guerrilla campaigns.

The specific channels matter less than knowing which ones move revenue for your business—and having managed enough spend to know the difference between what vendors promise and what actually performs.

Industry Network

Deep relationships across agencies, media partners, and technology providers in the home services space. We connect clients with the right resources and negotiate from a position of knowledge.

We start with one question

"What does success look like for you?"

Everything else follows from there.

Project-Based

Defined problem, 60-120 days, done.

Retainer

Ongoing strategic partner. Board support. Always on call.

Embedded Leadership

I become your interim marketing leader. Full integration, not advice from the sidelines.

ABOUT

Daniel Egan

Daniel Egan

Founder & Principal

Former VP of Marketing at Foris Solutions, a holdco in the residential garage door space (Precision Garage Door Service)—acquired by Monogram Capital in 2025. Grew the company from $9MM to $47MM—5X revenue growth. Managed $60MM+ in marketing investment across seven U.S. markets.

Daniel brings an operator's perspective to every engagement: he's built the teams, managed the spend, and delivered the growth. He engages as a peer-level strategic advisor to executives, investors, and boards—focused relentlessly on the business outcomes that drive competitive advantage and enterprise value.

You're not buying his time or his reports; you're buying improved conditions and measurable results.

Let's Talk

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Currently accepting new engagements.

Schedule a Call